Antara yang dipelajari:
The Business Plan
Content
The Executive Summary
Business Plan Summary
Profitability
The Business Idea
Analysis of the Market and Internal Capabilities
Business Strategy
Target Market
Positioning Strategy
Competitive Strategy
Growth Strategy
Marketing Mix Strategies
Product/Service
Pricing
Distribution
Promotions
Projection of Resource Requirements
Human Resources
General Services
Capital Assets
Intangible Assets
Profit & Loss Projection
Cash Flow Projection
Accounts Receivable
Accounts Payable
Net Cash Flow & Capital
Business Start-Up Action Plan
Content
Summary: Commercial Viability
The Business Idea
Core Idea
Uniqueness
Market Analysis
Customers
Competitors
Environment
Suppliers
Industry
Internal Capabilities